In 2013, mega-developer ERC set out to design THRIVE, a new kind of living experience in the heart of the Bentonville Arts District. THRIVE is the millennial’s dream; an urban aesthetic with small town charm. In 2013, BLKBOX was approached for full brand identity, packaging and web design of the modern development.
Design echoed the young, professional spirit of THRIVE, while web usability stayed simple and straight to the point. Integrating social media and interviews with THRIVE brand ambassadors created a human connection between the brand and its consumers.
Nowadays, THRIVE is the name in the neighborhood. And it’s founder, ERC, made good on its promise: we make neighborhoods. Oh, and it was 100% pre-leased.