Born and bred in the Ozark Mountains, Southern Swim is an e-commerce brand set on creating a link between southern culture and designer swimwear. Since we’re southerners, this project hit close to home and it was born totally in house. We created a unique online retail experience that fully immersed all consumers in the South. No pun intended.
We weren’t just selling a product. We were telling a story. So the brand became as social as the South. For months, we blasted original content across Instagram, Twitter and Pinterest, sparking intrigue before the site even launched. Just over a year later, Southern Swim and swimwear in the South are synonymous.
In terms of digital, we created a look fit for designer swimwear, and that reflected the brand’s southern roots. We created hand crafted and lettered brand marks as distinctive as the region’s heritage.
With over 4 million page views, 40,000 Facebook likes, 15,000 Instagram followers and still growing, Southern Swim quickly became the hottest swimwear company of 2014. Southern Swim isn’t just an e-commerce site, it is the media syndicate for southern lifestyle.