The Life You Want
Oprah is a media and entertainment mega-brand reaching over 200,000 women daily. In 2014, with the goal of inspiring women to find their calling and live a powerful life, this one-woman force headed out on the “Life You Want” Tour.
When Oprah, along with WME, engaged BLKBOX to design the tour’s website, the brand clearly demanded a strategy with both innovative technology and bold design.
We met this challenge- and then some. First, we developed a strong, fully-responsive site with material presented simply and concisely, while a correlating mobile navigation created ease for users on the go, anywhere, at anytime.
Next, we got people buzzing by adding in social media, which automatically cultivated activity between the brand and its vast following. Design proved to be a balancing act, and we eventually found the perfect combination of modern themes and the iconic Oprah look.
The integration of a well-balanced digital and design strategy connected consumers across all touch points, leading to sold-out shows across all cities and ticket sales of $92 million. So yeah, we’d call this a win for Oprah. And for BLKBOX.