File Under: Education

Brightwater

A Center for the Study of Food

THE RECIPE

Enter one new culinary school, dozens of key community stakeholders, and a shared desire to promote distinctly regional, High South cuisine and techniques, while pushing boundaries in food sustainability.

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SERVE IT UP

To introduce BRIGHTWATER to the world, we developed a sponsorship book that communicated the culinary school’s mission and goals, its academic offering, and its unique position as the first culinary school to integrate an inquiry-based learning approach to cooking, local farming, sustainability, and community development.

Brightwater Partnership Book Design For Culinary School Support
Book Design and Development For Culinary School
Creative Book Layout, Design, and Art Direction For Culinary School Partnership Proposal
Creative Direction, Art Direction, and Graphic Design of Partnership Book Presentation
Culinary School Presentation Book Design, Copywriting, and Art Direction
Partnership Book Presentation Cover Design and Branding
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KEEP IT FRESH

We took BRIGHTWATER to the next level, translating the sensory experience to the digital world, creating a website that clearly communicated class offerings, skill training, fields of study, as well as the school’s unique approach to food learning.

web preview bar

FEAST FOR THE SENSES

A brand is much more than just a logo. This is especially true for a project that hinges on so many sensory experiences—from the smell of freshly baked bread to the visuals of vivid seasonal greens and, of course, the many flavors. In addition to a sleek, modern logo, we developed a color palette and visual experience that put food first, drawing inspiration from food-focused photography.

Full Website Design, Creative Direction, And Sleek User Experience For Culinary School Website
Dozens
of stakeholders
Weeks
of research
First
of its kind
Bushels
of heirloom apples
Brightwater Signage and Branding
Brightwater Culinary School Interior Photography
8th Street Market In Bentonville
Brightwater Primary Branding On Culinary School Door
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XNA- Points and Beyond