Create a new brand ID for a local soft serve food truck. The look needed to be fun, eye-catching, and representative of the inventive offerings.
We expanded the brand palette to include simplified, modern icons and patterns that could be applied to packaging, merchandise, and more.
We took a brand with a big personality and made it even bigger, applying our new look to the iconic, OG truck as well as a new sprinter van and freezer cart.
As strategic partners, we helped to design the first brick and mortar location for Burton’s, from store signage, colors, and architectural elements, it was a blast taking this brand from wheels to walls.