File Under: Brand Identity

Burton's Creamery

CREAMY IN THE MIDDLE

THE ASK

Create a new brand ID for a local soft serve food truck. The look needed to be fun, eye-catching, and representative of the inventive offerings.

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LICKITY SPLIT

We expanded the brand palette to include simplified, modern icons and patterns that could be applied to packaging, merchandise, and more.

TRUCKIN’ IT

We took a brand with a big personality and made it even bigger, applying our new look to the iconic, OG truck as well as a new sprinter van and freezer cart.

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THE WINDOW, THE WALL

As strategic partners, we helped to design the first brick and mortar location for Burton’s, from store signage, colors, and architectural elements, it was a blast taking this brand from wheels to walls.