HOWSE is a local furniture and interior design company that was looking to take their brand to the next level. We helped to name and brand their new affinity program, HOWSE | GUEST, as well as their custom line, interior design service, and staging sub-brands. In addition, the brand's physical footprint expanded, growing from two stores to three and then four—branching from Arkansas to Tennessee and Oklahoma.
Social photography, product shots, and lifestyle shoots—we put the product front and center, creating an elevated visual aesthetic that was consistent and captured a sophisticated look for HOWSE that better attracted their target customer.
We paired HOWSE's stunning new photography with sleek design to create a lookbook unlike anything the brand had produced before.
The local brand went national with a full-service eCommerce website that organized products into evolving looks.
We created a unified aesthetic, refining the brand’s social footprint. The ever-evolving social strategy included a more targeted approach to social ad campaigns.