Working in partnership with Public Content, we were tasked with designing elegant invitations, save the dates, masks, and eblasts for the eagerly-anticipated opening of MAD in Houston. Headed by renowned chef Luis Rogers, the restaurant takes a new approach to traditional Spanish cuisine.
To match the vivid dreamscape of the restaurant concept, we pulled out all the stops in the designs of the invitations. The goal: to perplex, stupefy, and intrigue those who were invited to the surreal grand opening.
To further the surreal atmosphere of the grand opening, we designed masks for attendees to wear. The characters were pulled from the bizarre skies of the invite designs. Creating a truly eccentric, yet cohesive cast of characters.