This project was all about connectivity. Oprah is the queen of all things, well, Oprah. She had the Oprah Winfrey Show, O, O Magazine, The Book Club… the list goes on. In truth, there is only one brand—Oprah! Our goal was to connect the multiple brand entities through a seamless, integrated user experience. Enter Oprah’s: The Life You Want Weekend.
The single platform became the the access point for all things Oprah. Ahead of its time, oprah.com was first-generation mobile-friendly. This is still the way all things Oprah operate today.