File Under: Digital Experience

Oprah

Live The Life You Want

THE QUEEN

This project was all about connectivity. Oprah is the queen of all things, well, Oprah. She had the Oprah Winfrey Show, O, O Magazine, The Book Club… the list goes on. In truth, there is only one brand—Oprah! Our goal was to connect the multiple brand entities through a seamless, integrated user experience. Enter Oprah’s: The Life You Want Weekend.

$92M
ticket sales
SOLD OUT
shows
Eight
cities
Total
connectivity

A LASTING IMPRESSION

The single platform became the the access point for all things Oprah. Ahead of its time, oprah.com was first-generation mobile-friendly. This is still the way all things Oprah operate today.

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XNA- Points and Beyond