File Under: Brand Identity

The Cut Basketball Tournament

A Fast Break From Traditional Tournaments

The Next

The next generation of women's basketball. Now. A new kind of tournament with thoughtful and intentional visuals, branding inspired by classic 90's Nike and Adidas design, and strategic programming.

web preview bar

In The Flesh

We brought the full branding palette to life with posters and swag. Neon color gradients. Clean typefaces.

XNA- Points and Beyond