File Under: Brand Identity

The Cut Basketball Tournament

A Fast Break From Traditional Tournaments

The Next

The next generation of women's basketball. Now. A new kind of tournament with thoughtful and intentional visuals, branding inspired by classic 90's Nike and Adidas design, and strategic programming.

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In The Flesh

We brought the full branding palette to life with posters and swag. Neon color gradients. Clean typefaces.

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XNA- Points and Beyond