The Foreman

Finely detailed illustrations reminiscent of secret societies and underground speakeasies were the core of The Foreman's brand identity. We leveraged hours upon hours of research, diving deep into illustrative archives, scouring antiquated symbols, and dreaming up new imagery that married a refined visual aesthetic with a mysterious, dark, and rugged vibe. At the end of it all, we formed an expansive suite of visual assets that, on their own, were mystifying and intriguing, but together (and with the right key) formed a compelling brand narrative.