We began our work with The Source at its very inception. We pressure-tested naming, crafted the very building blocks of its visual identity, and saw to its varied application and activation. But it all started with the logo: bold lines, clean curves, natural textures, and muted colors.
As the applications diversified, so too did the visual identity of the brand. We drew from analog gridlines and prescription pads. We looked to muted duotones, canvas textures, and continually found new ways to amplify the strength of the monogram. We deployed a social strategy aimed on educating patients while meeting complex state restrictions and guidelines.
We designed, developed, and launched a website as functional as it is stunning. And, of course, we created lots of really cool swag.