When it comes to working at Walmart, people don't know what they don't know. With over 2 million associates and counting, Walmart found it impossible to share a narrative that was both specific enough to reach its target audiences, but also broad enough to create a cohesive Walmart employment brand.
People related to people. This is a universal truth that never steers us wrong. By putting people front and center, we made the corporate identity of the world's largest retailer a little bit more relatable. Beautiful photography of genuine, expressive people brought our campaigns to life.
We took a more playful approach for Walmart's Campus Relations team, showing young people as more than just their job. Equal parts aspirational and authentic, we paired stunning visuals with real, handwritten words. In the end, we made something that was real and really different.
Our work expanded as we joined forces with the Health and Wellness, field management, field hourly, and other recruitment teams across Walmart. In the end, we created dozens of campaigns that established connective tissue across the larger employment brand.
With a strengthening job market, the fight for ideal candidates has only gotten increasingly more competitive. Brands are having a harder time standing out at job fairs and on campus. We revamped Walmart's recruitment booths and collateral, helping one of the world's largest brands show up in a big way.