File Under: Brand Refresh

Wine Enthusiast

A New Take On Classic Storage


We were approached by Wine Enthusiast to help develop a new sub-brand for their high-end wine storage collection. In addition to naming and branding the new sub-brand, we were tasked with creating a look and feel that not only revived brand affinity within their existing customer base, but appealed to a new, younger audience of wine enthusiasts.



One improvised studio in an old general store, five days, hundreds of products, and thousands of photos later—we created an arsenal of visually stunning assets. In addition to crafting a consistent visual component for the overall collection, we organized the products into three distinct looks: Nouveau, Barrique, and Elevage.



Once the building blocks for the Wine Enthusiast Studio sub-brand were fully realized, we developed a mini-site that promoted product conversions while elevating the larger parent brand in a way that was sophisticated and tied to the brand's established affinity, but at the same time, created a new, fresh experience.

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XNA- Points and Beyond